💭 Is being a first mover always worth it in public procurement?   This case study from our newly published casebook features @Mike Waters, a bold voice in transport innovation. Mike is reshaping regional transport through data, product thinking, and collaborative procurement but warns that being first isn’t always best. 💡 Key Insight: Using Competitive Dialogue as a go-to tool for managing risk, avoiding supplier lock-in, and enabling flexible, startup-friendly solutions. ➡️ Download the casebook to see how TfWM is balancing innovation with delivery in connected vehicles and ticketing. https://lnkd.in/d35BWUMY @Rikesh Shah @Kayleigh Hadjimina MCIPR @[Zoe Jennings](urn:li:person:2UYf0rVAZ_) @Rachel Capstick @James Cushing @[Olga Kuzmich](urn:li:person:6OhK_S2w8E) *Connected Places Catapult // @Annette Pass @Charlotte Williams @Tobyn Hughes @[Steve Warrener](urn:li:person:gD3Na2tU_3) @Trish Ashton @[Laura Peacock](urn:li:person:nRegvWQf_K) @Dr Mike Short CBE FREng FIET FBCS FITP